As a digital marketing agency, we follow the globally recognized standard for the practice of business analysis known as BABOK, as published by the International Institute of Business Analysis (IIBA). Though BABOK includes multiple processes and key areas of knowledge, we focus on gap analysis. ​Simplified, gap analysis includes three processes that serve us at the agency as the framework to achieving your business' digital marketing goals and needs by increasing your brand's awareness, generating leads, driving website traffic, boosting conversions and sales, and enhancing customer engagement and loyalty to your brand. We invite you to read more in detail on each of the three processes and their sub-processes of our gap analysis approach.